Live, Laugh, Smoke Cigars!

FOR IMMEDIATE RELEASE

Arielle DitkowichArielle@lasirencigars.com 

La Sirena and Miami Cigar

Press Release

NEW YORK, NY – December 12, 2013- Following a successful three-year
partnership with Miami Cigar & Company, La Sirena Cigars will become
independently owned and operated by Arielle Ditkowich as of December
31st, 2013. Ditkowich will remain at the helm, continuing to produce new
and exciting blend profiles. Arielle is excited for La Sirena’s
continued growth and looks forward to 2014 projects, industry shows and
travelling to retail events.

Ditkowich is extremely grateful for everything Nestor Miranda and the
entire Miami team has taught her during their partnership and will
always look at the Miranda family as an extension of her own. “Miami
[Cigar & Company] saw the potential in me to create a boutique brand in
a challenging business dominated by men. We worked tirelessly to create
distinct blends that appeal to aficionados looking for something unique”
Said Ditkowich.

Distribution of La Sirena and Merlion Cigars will remain under the Miami
Cigar & Co. umbrella until December 31st, 2013. Starting January 1st,
2014 distribution will be handled by La Sirena. La Sirena Cigars will
continue to work with the Garcia Family at My Father Cigars and
Guillermo Leon at La Aurora Cigars to make the current Sirena and
Merlion Blends respectively.

La Sirena Cigars will be announcing more exciting updates, find out
first by following us on Facebook, Twitter and Instagram @lasirenacigars

La Sirena Cigars was founded in 2009 by Arielle Ditkowich in partnership
with Nestor Miranda of Miami Cigar & Co. The La Sirena Original blend,
available in six vitolas debuted in 2009 and is rolled in Nicaragua at
My Father Cigar Factory. The brand followed up with its second release
in 2012, The Merlion, created by La Aurora in the Dominican Republic
with the medium bodied, full flavored smoker in mind. La Sirena brand
cigars are distributed nationwide and available at over 300 retail
stores.